Objectified Documentary

Objectified is a full length documentary which examines the role of everyday items, and the people who design them, in our daily lives. The film was produced by Gary Hustwit and was released in 2009.

I stumbled across Objectified which is a documentary about our complex relationship with manufactured objects and thus the connection with the people who design them. It goes into detail about the creative work that goes into designing and then making some of the most popular products that we use everyday of our lives. It talks about the personal expression, identity, consumerism and sustainability that is found in these great products that we has modern society relies on so much.

Because the next shoot that I'm going to do is documenting a project which runs of donated goods which they sell on for profit or give away to people that need it the most, I thought it would be fitting to look at a documentary that solely looks at the products itself. I think its interesting that my project started by looking at how people who were homeless were making it through everyday without material objects, and I am finishing the project by documenting those people who help provide essential objects to people who have nothing. So my project has done a complete cycle, from looking at those who receive support to those who support others.

Because Love Coventry is about getting donated household items, calculating their worth and selling them on or donating them to the most vulnerable. I thought it would fit perfectly to look at this documentary for inspiration on what angle to capture my photographs from. I am still going to use the same portrait, landscape and architectural techniques which I have developed through looking at Whitton, DeHart and Shulman, but I am extending my subject to focus more in detail on the object itself and how it will be used in the future to help someone else. Great inventions will be used for many years, and objects will start off high value until they become an older technology where you begin to find them being re-used and re-sold as second hand to help someone else out in the future. This sustainable process is very important to the whole support system, because its the recycling of objects, food and clothes which means that those who have nothing have a finding chance of living a 'normal' life. Without this, everyone would just be looking out for themselves and all of society would be worse off.

In the next shoot I will use 'Objectified' to help influence my photographic eye, to look closely and in more detail at the objects I photograph.